Positive Development

Defining a new model of care

Positive Development is the leading provider of developmental care for children with autism. They go beyond individualized care for the child by partnering with parents to shape them into stewards of the program.

CLIENT
Positive Development

INDUSTRY
Healthcare

SERVICES
Brand Strategy, Brand Refresh, Website Design, Copywriting

I developed a brand strategy, brand voice, and website for Positive Development, the leading provider of developmental therapy for children with autism. Their approach offers an alternative to Applied Behavioral Analysis, focusing on play-based and child-led therapies. To inform the work, I extensively interviewed parents of children with autism, researching the emotional need states of prospective clients. The project encompassed creating a brand strategy that positioned Positive Development against traditional providers with a voice and marketing site that spoke to parents in their time of need.