Grasshopper

For Grasshopper, a digital bank serving startups and SMBs, I crafted a compelling visual brand identity and brand voice centered on the concept of "moving forward." The identity captures the dynamic spirit of entrepreneurship, inspired by in-depth interviews with startup founders and venture capital veterans. The resulting brand embodies Grasshopper's commitment to innovation, cutting-edge technology, and client-focused solutions. The logo is a grasshopper conveyed with the stroke of a pen—emblematic of signing one’s name to a check. The work reflects the bank's mission to empower businesses in the innovation economy, blending empathetic service with digital excellence.